We believe in Sustainable & Slow Production.
TRADITIONAL, ARTISANAL & SLOW PRODUCTION
Save the traditional technique “Couture Sellier” in Portugal.
The traditional technique called “Saddle Stitch” or “Couture Sellier”, is used by the Traditional Leather Artisans all around the world. But in Portugal, it is dying.
Pierced with pricking irons, and seamed with two needles, slow and carefully, this technique makes each thread go through one hole twice, which is why hand stitching won’t unravel.
Because everything is stitched by hand, two pieces will never be exactly the same, but they will last a lifetime.
MOBILITY & ORGANIZATION
Outer order contributes to inner calm.
In the era of nomadism and mobility, where we travel a lot and work from anywhere, our offices and home have no boundaries, the need for versatile and efficient accessories has never been more crucial.
Embracing the ethos that outer order enhances inner calm, our curated collection of accessories is designed to seamlessly organize your life with objects that can also be taken everywhere quickly, versatilely, and beautifully.
CUSTOM MADE
Buy better. Buy Less.
Bespoke and personalized products are unique & exclusive, and they cannot be found on the market. Our commitment to sustainability goes beyond trend; it’s a conscious choice to reduce excess, minimize waste, and offer a truly personalized experience.
By embracing this approach, we provide our clients with the rare opportunity to own a Limited Edition creation that aligns perfectly with their dreams and desires.
With us, it’s not just about buying—it’s about investing in products that are thoughtfully crafted, ensuring you ‘Buy Less, but Better.’
SUSTAINABILITY
Up-Cycled Leather from Portuguese Luxury tanneries.
Our leather is up-cycled in Portugal and comes from surplus stock of luxury tanneries. That allows us to keep our suppliers close and preserve the Local & Circular Economy.
We choose to manufacture with leather because, for now, leather is a meat industry by-product, so it still must be treated and transformed. Beyond that, leather is also a very resistant material therefore long-lasting. That is why our low-impact goods are made to last generations.
Manufacturing with leather creates a lot of leather waste when the material gets cut or because it is not ‘perfect’ enough for the luxury industry. We try to reuse every piece of leather to create, keyholders or embossed details with woven leather.
PASS ON THE KNOWLEDGE & PASSION FOR CRAFTSMANSHIP
Empower the next generation of Leather Goods Designers & Makers
Saddle stitching is a technique that is in danger of dying out or going obsolete in Portugal and it’s hard to find places that still teach these skills.
ASA runs a series of Workshops where we teach how to make your own leather goods.
It is something very significant for us, because we want to pass on the passion and raise the appreciation for traditional craftsmanship to future generations.
This will Empower the future Leather Goods Designers & Makers by providing them with training/skill sets.
